I was tasked with designing a customer showcase activation for Salesforce Dreamforce 2016. The interactive experience was a game that triggered the light cubes to turn T-Mobile pink once the high score was met. The game focused on simulating how leads were made on T-Mobile using Salesforce system.
The attendees were invited to engage in the interactive experience by having the winner win a gift card. The light cubes were constantly turning pink due to the attendees playing the game. The challenge of navigating between two different brands within a specific theme of the overall event was solved through the design of the interface and the lighting feature.